Dubai Racing Club & Dubai World Cup 2022

Copywriting & Marketing • Event Production

Throughout racing season 2021-2022 our team were responsible for the production of 21 events including the pre DWC PR event, Super Saturday and the iconic Dubai World Cup 2022.

Our brief, to place 20 food and beverage outlets on the site, create a unique concept for Style Stakes 2022, acquire and manage sponsors, produce all elements of the after-race concert for DWC 2022, including booking and management of international artists, and host Apron View pavilion. At its peak, more than 20,000 visitors graced the site overseen by our expert team and hand-picked suppliers.